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- Poturak, M., Keco, D., & Tutnic, E. (2022). Influence of search engine optimization (Seo) on business performance: Case study of private university in Sarajevo.International Journal of Research in Business and Social Science (2147- 4478), 11(4), 59–68. https://doi.org/10.20525/ijrbs.v11i4.1865
- Oppong, P. K., Owusu, J., & Ansah, W. O. (2022). Brand awareness, word-of-mouth and willingness-to-pay (Wtp) high price: The role of herbal brand image in Ghana.International Journal of Research in Business and Social Science (2147- 4478), 11(6), 01–11. https://doi.org/10.20525/ijrbs.v11i6.1960
- Matli, C. M., Tlapana, T., & Hawkins-Mofokeng, R. (2021). The role of branding in the choice of a university of technology: A study among first years students in Kwazulu-Natal.International Journal of Research in Business and Social Science (2147- 4478), 10(7), 342–352. https://doi.org/10.20525/ijrbs.v10i7.1353
- Dressler, M., & Paunovic, I. (2021). Reaching for customer centricity—Wine brand positioning configurations.Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 139. https://doi.org/10.3390/joitmc7020139
- Marin, G. D., & Nilă, C. (2021). Branding in social media. Using LinkedIn in personal brand communication: A study on communications/marketing and recruitment/human resources specialists perception.Social Sciences & Humanities Open, 4(1), 100174. https://doi.org/10.1016/j.ssaho.2021.100174
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- Young, M. (2022). What is Digital Marketing?American Marketing Association.