Date: 29 April 2024
Description:
The One UPH Library and EBSCO organized an online workshop on April 29, 2024, on how to maximize the use of Pathfinder 4.0 called EBSCO Discovery Service (EDS). The workshop focused on a guide to use and utilize all functions in EDS to make students' and lecturers' journeys to do research easy. Ryan Salas, the EBSCO Training Specialist in the Southeast Asia Region describes and guides every detail of EDS Function thoroughly, He makes sure that all participants will have a basic knowledge to utilize EDS in their research.
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Date: 30 April 2024 & 6 May 2024
Descripton:
On April 30th, 2024, the Integrated Marketing Communication (IMC) Class of UPH Communication Major conducted an Exam Presentation on consumer behaviour related to gasoline consumption and changes to charging electricity due to the presence of electronic vehicles. This analysis was then used to create a marketing communication action plan. The following day, May 6th, 2024, the IMC Class advertised Nutrifood's newest coffee innovation product, Lokalate. The ad resulted from brainstorming different strategies to create persuasive and effective messages in print and video form.
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