Date: 30 April 2024 & 6 May 2024

Descripton: 

On April 30th, 2024, the Integrated Marketing Communication (IMC) Class of UPH Communication Major conducted an Exam Presentation on consumer behaviour related to gasoline consumption and changes to charging electricity due to the presence of electronic vehicles. This analysis was then used to create a marketing communication action plan. The following day, May 6th, 2024, the IMC Class advertised Nutrifood's newest coffee innovation product, Lokalate. The ad resulted from brainstorming different strategies to create persuasive and effective messages in print and video form.