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Integrated Marketing Communication Exam Presentation in JO Library

05/13/2024

Kevin Marcellino

Date: 30 April 2024 & 6 May 2024

Descripton:

On April 30th, 2024, the Integrated Marketing Communication (IMC) Class of UPH Communication Major conducted an Exam Presentation on consumer behaviour related to gasoline consumption and changes to charging electricity due to the presence of electronic vehicles. This analysis was then used to create a marketing communication action plan. The following day, May 6th, 2024, the IMC Class advertised Nutrifood's newest coffee innovation product, Lokalate. The ad resulted from brainstorming different strategies to create persuasive and effective messages in print and video form.

Communication, Research

Communication Education

04/20/2018

Kevin Marcellino

0 Comments

Date : 18th April 2018

Venue : Multi Purpose Room, Mission Youth for Christ (MYC) UPH

Description:

Communication Education is an event held by Himpunan Mahasiswa Program Studi Ilmu
Komunikasi Universitas Pelita Harapan (HMPS ILKOM UPH) to help UPH students with basic academic skills like writing and conducting presentation. The Johannes Oentoro Library are invited to be the speaker for Writing and Plagiarism workshop.

The participants are guided to write an academic article about "The Effects of Video Games" using databases that are subscribed by the library and to how to avoid plagiarism by using tools like reference manager. The reference manager that are utilized are Mendeley. In the end of the session, there are quizzes to test the participants' knowledge and skills that are gained from the workshop.

Education, Communication

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