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Digital Marketing & Brand Communication Pathfinder
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Digital Marketing & Brand Communication Pathfinder: Free Internet Resources
Library pathfinder to facilitate study and research "Digital Marketing & Brand Communication" research topics.
Introduction
UPH Library Collection
Free Internet Resources
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Free Full-Text Journal Articles
Poturak, M., Keco, D., & Tutnic, E. (2022). Influence of search engine optimization (Seo) on business performance: Case study of private university in Sarajevo.
International Journal of Research in Business and Social Science (2147- 4478), 11(4), 59–68. https://doi.org/10.20525/ijrbs.v11i4.1865
Oppong, P. K., Owusu, J., & Ansah, W. O. (2022). Brand awareness, word-of-mouth and willingness-to-pay (Wtp) high price: The role of herbal brand image in Ghana.
International Journal of Research in Business and Social Science (2147- 4478), 11(6), 01–11. https://doi.org/10.20525/ijrbs.v11i6.1960
Matli, C. M., Tlapana, T., & Hawkins-Mofokeng, R. (2021). The role of branding in the choice of a university of technology: A study among first years students in Kwazulu-Natal.
International Journal of Research in Business and Social Science (2147- 4478), 10(7), 342–352. https://doi.org/10.20525/ijrbs.v10i7.1353
Dressler, M., & Paunovic, I. (2021). Reaching for customer centricity—Wine brand positioning configurations.
Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 139. https://doi.org/10.3390/joitmc7020139
Marin, G. D., & Nilă, C. (2021). Branding in social media. Using LinkedIn in personal brand communication: A study on communications/marketing and recruitment/human resources specialists perception.
Social Sciences & Humanities Open, 4(1), 100174. https://doi.org/10.1016/j.ssaho.2021.100174
Free eBooks
Contemporary issues in strategic marketing
by
Ahmet Kemal Şekerkaya
ISBN: 9786050707281
Publication Date: 2020
Customer Loyalty and Brand Management
by
María Jesús Yagüe Guillén; Natalia Rubio
ISBN: 9783039213368
Publication Date: 2019
Buy Now: How Amazon Branded Convenience and Normalized Monopoly
by
Emily West
ISBN: 9780262368391
Publication Date: 2022
Dynamic Digital Marketing
by
Dawn McGruer
ISBN: 9781119635888
Publication Date: 2020
YouTube Marketing for Dummies
by
Will Eagle
ISBN: 9781119541349
Publication Date: 2019
Articles
Young, M. (2022). What is Digital Marketing?
American Marketing Association.
Michigan Technological University. (2021). SEO Marketing
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