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One UPH Library

One UPH Library


Digital Marketing & Brand Communication Pathfinder: Introduction

Library pathfinder to facilitate study and research "Digital Marketing & Brand Communication" research topics.


Digital Marketing & Brand Communication

Digital marketing is the practice of using the Internet as a medium for a marketing campaign. (Gale Encyclopedia)

The primary goal of Brand communication is to reach a defined audience to affect its behavior by informing, persuading, and reminding. Brand communication acquires new customers for brands by building awareness and encouraging trial. (Encyclopedia of Management)

This Pathfinder aims to facilitate study and research on Digital Marketing & Brand Communication. Please click on the other tabs on the top of this viewer window to view our collection of "Digital Marketing & Brand Communication" both printed and online. This Pathfinder can also be downloaded in PDF format which is equipped with a Hyperlink for later reading.